Tactus
Advisory Services

Africa Cross Border

As growth in Africa gathers pace, there is an increasing requirement to consult with and work with expert advisors to support market penetration, and to gain an insight into the African market.

Our mission is to provide companies with advisory and consulting services designed to grow international business, cross border investment and trade. Tactus Advisory Services assists companies with expanding their services, revenues and customers through international market expansion. Our cross border managing partner has more than 15 years of combined experience in senior executive and leadership positions, strategic alliances and business development.

Tactus Advisory Services assists private sector companies, state, and economic development organizations to accelerate the benefits derived from direct foreign investment. Through our consultative services and preferred network partners, we lower risk, and establish cost effective platforms for future growth.

Our principals have global business experience with African expertise in most African domestic markets, including East, West, Central and Southern Africa. We offer comprehensive services and insight to our clients that only that kind of experience can uniquely provide. Our innovative services assist organizations who understand the imperative and value of expanding their reach in the wider African market place.

To successfully compete in Africa, companies must evaluate many complex and competing options. There is a maze of issues to consider when making decisions to enter international markets ranging from:

  • Selecting optimum markets for your products and services;
  • Developing market entry and business development strategies;
  • Meeting a myriad of product regulatory, import and export compliance requirements;
  • Establishing effective legal and taxation structures;
  • Selecting channels of distribution; and
  • Optimizing new supply chains and more.

Adding cultural barriers, trade agreements, government agencies, and customs regulations to the mix makes “going into Africa” even more of a challenge.

Tactus Advisory Services is your trusted partner to assist your business in navigating the complexities of an African market expansion.

Our specific service offerings include:

Market Entry Services

Tactus Advisory Services provides its clients with innovative solutions which can be tailored to your business needs and industry and markets served. We offer strategic international market expansion and planning services including collaborating and advising on appropriate direct and indirect market entry strategies. Our Africa-Centric knowledge can assist your business in maximizing opportunities and developing plans to mitigate business, financial and operating risks.

Foreign Direct Investment Advisory Services

Our advisory services can assist companies seeking entry to African markets for the purposes of setting up new business. The Southern Africa Development Community is envisaged as a burgeoning free trade area, which now links 250 million people in the southern and Central African region with some US$500 billion worth of goods and services.

African sovereigns and sub sovereigns are also making greater use of capital markets for their funding needs, which requires specialist technical advice and assistance to support their growth and funding requirements.

At Tactus Advisory Services, we acknowledge that relationships and intellectual property are critical to the ongoing success of your business. We offer unique, value-added strategic business and marketing introduction services. Making connections is easy; meeting the right connections in a new and unfamiliar market is certainly not. Our company’s extensive network of industry contacts enables our clients to gain preferred access to key business and community leaders, economic development organizations, professional services providers, business partners and potential investors.

Strategic Business Introductions

We offer enhanced strategic business introduction services to address the unique location needs of our clients.

Channels of Distribution

Our strategic business introduction programs and services extend to assisting organizations to find and develop distributors, agents, acquisition targets, strategic alliances, joint venture partners, procurement, vendor and contracting manufacturing partners and more.

We are a leading and independently managed advisory firm with an exceptional track record.

Cross Border Advisory

Our cross border advisory division focuses primarily on Africa (15 countries), India and Malaysia.

Our main services include:
  • Market entry strategy
  • Industry analysis
  • Counter party matching
  • Advice on the full Mergers & Acquisitions deal cycle led by our Tactus Capital team
  • Equity and debt capital raising per country led by our Tactus Capital team
  • Capital sourcing – India or Malaysia to South Africa
  • Due diligences and evaluations
African countries where Tactus Group has performed advisory and transaction work include:
  • Angola
  • Botswana
  • Cameroon
  • Democratic Republic of Congo
  • Ghana
  • Kenya
  • Lesotho
  • Mozambique
  • Namibia
  • Nigeria
  • South Africa
  • Tanzania
  • Uganda
  • Zambia
  • Zimbabwe

Our approach in these countries has been very successful where we partner with local companies/ teams providing the technical expertise and building capacity to be able to maximize delivery to our clients in these countries and the relationships introduced by our local partners.

Our Team

Rayhaan Adam

Chief Executive Officer

B.Comm, PGDA, CA (SA)

Rayhaan has a total of 12 years’ experience in Consulting, Advisory and Assurance. He was previously with PwC. Rayhaan has pioneered an innovative approach to consulting and advisory in his “practice what you preach” approach. This allows Rayhaan to use his strong Technical, Advisory and Training abilities to help businesses improve in all aspects from processes, IT, funding, expansion and strategy to restructuring, governance, HR and management.

Rayhaan is a member on various Boards and Committees including the Malaysian Business Council of South Africa. Rayhaan has spent the last four years on business expansion projects for various clients in Africa. He currently has experience in about 15 countries with networks in the specific government structures which are critical in Africa. Rayhaan has experience with large clients some of whom are listed in SA and others internationally, in the Mining, Energy, Pharmaceutical, Telecommunications and FMCG industries.

His diverse range of medium to large clients has allowed Rayhaan to bring practical benefits of large client governance structures and cross border market penetration abilities, to small and medium sized clients. It has also allowed him to bring practical application of flexible structures and key relationships of medium to small clients, to large entities, which is a key requirement, for expansion into African countries and Asia.

Wan Omar Khan

Senior Associate

B.Economics (Hons), UKM (CIA)

Prior to joining Tactus, Wan Omar worked in the retail management industry where he was attached to several key blue chip companies like Sasol Oil, Rembrandt Group and the Platinum Group which specialises in retail clothing and fuel retail operations. During his time with City Girl Group he was responsible for over 19 retail clothing stores across two regions in South Africa.

Wan Omar has extensive experience in retail operations, due diligence, compliance audit with in-depth operational understanding when dealing with entities in different industries. Wan Omar has also been involved in the Renewable Energy sector via accreditation as an Energy Auditor for the National Business Initiative. This culminated in energy audit reports being produced for the Private Sector Energy Efficiency Program (“PSEE”) funded by the UKAID.

Wan Omar has gained valuable exposure via managing major projects involving national and multinational companies. Notable projects that Wan Omar has been involved in include:

1. Divestment of the CSIR shares in UvirCo Technologies;
2. Subsidiary due diligence undertaken for Grand Parade Investments; and
3. Liberty Group Broker Franchise compliance review and training.

Wan Omar is a lifetime honorary member and President of the Malaysia Business Council of South Africa (“MBCSA”) a non-profit governmental agency backed by the Malaysian External Trade Development Agency (“MATRADE”) and the Malaysian High Commission.

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